Letos gledamo globalno, da bomo znali ukrepati lokalno

Češnjev simpozij ob svojem 10. jubileju prehaja svoje meje in stopa na mednarodni trg. V obdobju 10 let so se na področju prehranskih dopolnil zgodile prelomne spremembe. V času pandemije COVID-19 smo prvič spoznali, kaj za trg prehranskih dopolnil pomeni spoznanje o vplivu hranilnih snovi na človekovo zdravje.

Obenem globalizacija temelji na predpostavki bolj ali manj prostega pretoka blaga in storitev. Do neke mere se svoje ranljivosti v zvezi z dostopnostjo splošnih kategorij hrane zavedamo prav vsi. Pomembno vprašanje za vse nas, ki se ukvarjamo s prehranskimi dopolnili, je torej, ali smo seznanjeni z vplivom globalnih gibanj na lokalno resničnost, ki zadeva prehranska dopolnila. Na primer, ali lahko trgovinske vojne med svetovnimi velikani spodbudijo lokalno neodvisno proizvodnjo surovin prehranskih dopolnil? Kakšen vpliv na strokovne storitve imajo svetovni prehranskih vplivneži s svojim življenjskim slogom in dejanji?

Ohranjamo tradicijo

Češnjev simpozij pa bo letos ohranil tudi nekaj tradicionalnih elementov: prav gotovo ne bodo manjkale slastne češnje in pa informacije o aktualnih trendih na področju prehranskih dopolnil ter predstavitev blagovnih znamk prehranskih dopolnil, ki so se letos najbolje odrezale v priklicu slovenskih lekarnarjev.

Se profesionalno ukvarjate s prehranskimi dopolnili?

Češnjev simpozij je dogodek za vas! Se vidimo 19. junija 2025, na Brdu pri Kranju.

This Year, We Look Globally to Act Locally

As it celebrates its 10th anniversary, the Cherry Symposium is going beyond borders and stepping onto the international stage. Over the past decade, the field of food supplements has undergone groundbreaking changes. During the COVID-19 pandemic, we experienced for the first time what it truly means for the food supplement market when the health impact of nutrients becomes a global topic of interest.

At the same time, globalization relies on the assumption of more or less free movement of goods and services. To some extent, we are all aware of the vulnerabilities this creates, particularly regarding access to general food categories. For those of us professionally involved with food supplements, an essential question arises: are we sufficiently aware of how global dynamics affect the local reality of food supplements? For instance, could global trade wars trigger the growth of independent local production of raw materials? What impact do international lifestyle influencers have on professional services in this field?

Keeping Tradition Alive

This year’s Cherry Symposium will also maintain some of its beloved traditions: juicy cherries will certainly not be missing, nor will valuable insights into current trends in the food supplement sector and the announcement of the food supplement brands that received the highest recall among Slovenian pharmacists.

Are You a Professional in the Field of Food Supplements?

The Cherry Symposium is the event for you! Join us on 19 June 2025 at Brdo Congress Centre near Kranj.

Češnjev simpozij praznuje 10 let

V preteklem desetletju smo na češnjevih dogodkih obravnavali aktualne problematike, ki so zaznamovale duh določenega časa. Prvi Češnjev simpozij se je odvijal na Gospodarski zbornici Slovenije, poimenovali smo ga Izzivi trženja prehranskih dopolnil. Strokovne prispevke s srečanja smo predstavili v zborniku dogodka.

Skozi leta smo naslovili številne vidike prehranskih dopolnil, vse od naprednega svetovanja prehranskih dopolnil, postavitev na police, temeljito smo analizirali tudi različne segmente potrošnikov. Nekaj let smo fokus namenjali spreminjajoči se zakonodaji, tveganjem in vpeljavi nacionalnega sistema nutrivigilance, nato tudi trženju. Udeležencem smo predstavili trende na področju proizvodnje, svetovanja, pa tudi komuniciranja prehranskih dopolnil.

Vsak dosedanji simpozij je analitično predstavil določene aspekte trga in trendov na področju prehranskih dopolnil. Skozi leta so simpozij spremljale tudi številne študije IRRK, ki so preverjale odnos lekarnarjev do prehranskih dopolnil in priklic blagovnih znamk.

Redni udeleženci pa so bili običajno najbolj navdušeni nad praktičnimi delavnicami in sproščenim vzdušjem dogodka.

Češnjev simpozij je vedno bil in bo namenjen povezovanju različnih strok, ki bogatijo naše znanje, veščine in stališča na področju prehranskih dopolnil.

The Cherry Symposium Celebrates Its 10th Anniversary

Over the past decade, the Cherry Symposium has consistently addressed the most pressing issues shaping the nutritional supplement industry at a given time. The very first Cherry Symposium took place at the Chamber of Commerce and Industry of Slovenia, under the title Challenges in Marketing Food Supplements. The professional contributions from that event were published in a dedicated proceedings volume.

Through the years, we have explored a wide range of topics—from advanced supplement counselling and in-pharmacy product placement, to in-depth analyses of various consumer segments. For several years, the focus shifted to changing legislation, potential risks, and the implementation of a national nutrivigilance system, followed later by marketing-related themes. Attendees were introduced to key trends in supplement production, professional counselling, and communication strategies.

Each edition of the symposium has provided a thorough analytical view of specific aspects of the market and current trends in the food supplement sector. It has also been regularly accompanied by IRRK studies exploring pharmacists’ attitudes towards food supplements and brand recall rankings.

Long-time participants often highlight the practical workshops and relaxed atmosphere as the most memorable elements of the event.

The Cherry Symposium has always been—and will continue to be—a platform for bringing together diverse fields of expertise, enriching our knowledge, skills, and attitudes in the world of food supplements.